Act!

Introduction

Act is working with its clients to make promising customer relations throughout the world. Having been in the market since 1987, the company provides CRM and marketing automation services which helps in the betterment of sales for small businesses and startups. They manage customers and activities for the business. Services like Sales pipeline management and marketing automation are also available in their offers. Their management makes it easier for the client to engage with the customers and increase sales. They work on landing pages, real-time metrics, automated workflows, personalized campaigns, actionable insights, offline and mobile access to customers, calendar and email integration etc. Regular blogs help people understand what CRM is, why it is important and how you can grow your business. A program from their company known as Act! Connect, connects the customers to different apps which helps their business work more efficiently and easily. They also provide videos and instructions on how to use the feature. 

The act is like a deep-rooted Legacy. Their system is reliable and user-friendly. They started in the market when no other CRM software was available. Earlier known as automated contact, tracing and later as Sage Act! They are now SaaS cloud apps and have free trial services for their newbies. The company has 3 pricing plans, Premium desktop version, Premium Cloud version and Premium cloud version with desktop sync, all ranging between $37 to $40. All of these versions help the clients manage their business in one place. Act! Was announced as the best place to work in Phoenix in 2022 and got Best Ceo 2021. They are hiring employees for the role of Account executive and Sales Development Representative for work from the office. They are known for their fun workplace that includes paid holidays, Friday afternoon club, tasty Tuesday and many things more. Not just being cool, the company also provide medical and accident coverage to its employees. Taking care of their workers' future is their agenda, and they have pension services available too. 

ACT provides some industry-leading services. Such as marketing automation. It helps businesses in getting close insight into marketing. ACT marketing automation gives the user a glance at marketing. It helps in closing the higher deals and handling new clients. They also integrated marketing software into their services. So it becomes easy for marketers to focus on platforms like social media. A marketer can plan the content using their social media marketing plan, and use email templates with email marketing services.

Overview 

ACT CRM was introduced in 1987. It is one of the oldest CRM software providers. The ACT targets small and medium enterprises. Their CRM focuses on building permanent customer relations with clients. To make ACT up to date they continue rolling new updates and features. Since 1987 they have undergone many new changes and improved themselves significantly. ACT still follows its old-school UI which sometimes makes it harder for users to understand. They even provided training resources on their site for new users. For being updated in the market they use blogs and videos. Their blogs focus on user training and knowledge improvement. ACT CRM is best in terms of customer management and business tracking. They help in closing higher deals with customers with their in-depth CRM services. What's more interesting about ACT is its availability. With its cloud and desktop facility, it becomes convenient to usage. Users can check CRM from anywhere through their cloud-

 CRM service.

Services

These are the services provided by ACT:

• Marketing Automation: For marketers ACT brings powerful marketing automation. In a marketing automation tool, users can customize the campaigns as per the targeted audience. This helps in better-capturing leads and converting them to sales. ACT also brings numerous customizable templates with customizable forms. As per the audience, a marketer can choose the mobile responsive template and send the email. A user can also create engaging landing pages, forms, and emails with their customizable templates. Testing a campaign? Then ACT is best in it. Users get a complete insight into which form/landing page is working and performing better. To improve the efficiency of the campaign, users are provided with A/B testing.

• Sales Pipeline Management: To improve sales performance, ACT provides effective sales pipeline management. The sales pipeline of ACT is fully customizable as per the target of the user. There are different positions in the sales pipeline such as qualification, meeting, proposals, and closing. With the drag and drop feature of ACT, these steps can be customized and users can close higher deals. To assist in better decision-making ACT sales pipeline management includes full business insight. Users can complete details on the company’s performance, teamwork, efficiency, and KPIs. Its biggest advantage is its drag-drop feature with an automatic opportunity detail record.

• Customer Management: Customer interaction with the company decides their conversion. ACT customer management is divided into four parts, i.e. Relationship history, Powerful search, Centralized customer data, and mobile access. It becomes easy for users to record the relationship of customers with ACT. User can analyze the relationship and then starts a personalized campaign for them. Locating customers is also an easy task with ACT. With one search you get complete information on customer interaction. In the ACT, all the information of customers is located in one place. A centralized system helps in faster locating of the customer and their details. All this is backed up by the mobile access of ACT. So a user can even interact with CRM on a smartphone or tablet.

• Activity Management: To save the user time, ACT provided interactive Activity Management. ACT CRM is integrated with calendars and email. So users can prioritize the task and set the remainder of important tasks. Users can also track their deals and make changes as per the status of the deal. ACT CRM is integrated with Email so a user can directly send emails from their customizable templates to customers.

Pros and Cons of ACT

Pros

• Customizable Pipeline Management: In ACT CRM software, users are given a fully customizable pipeline management system. It provides a detailed overview of sales and which users will most likely be converted. A user can also adjust the sales stages with their dynamic drag and drop function.

• Integration of Email: In the ACT, emails and calendars are fully integrated within the CRM tool. This helps in better remembering important dates and adjusting tasks according to them. 

• Customer Management System: Interaction with customers can be easy with the Customer Management system in the ACT. The user can track the activities of customers with them, organize the information and get cloud-based storing of important details.

Cons

• Difficult UI: With time many CRM software were introduced. But ACT is still fixed on its old-fashioned UI. For a new user, it takes time to understand and implement it.

• Expensive Pricing: If compared to many new CRM software, ACT can be on the costlier side. There are add-ons too in the packages for which a user is charged a little bit extra.

Conclusion 

ACT CRM is one of the oldest CRM software. Their target audience includes small and medium businesses. They are providing some excellent services at a reasonable price. ACT also provides plugins to its users. This makes it even easier to use. CRM can be tricky to understand. That’s why ACT provides training to new users in their resources. One can find blogs, videos and other material to get friendly with the UI of ACT. If a user needs higher support or technical support they can choose their VIP support services. For someone, picky ACT provides a free 14-day trial to users. If users find it helpful they can choose their packages. ACT is one of the best CRM software in the market. Their goodwill already gives them a boost in the market. For a large organization, ACT may not be the best choice. But for small and medium enterprises ACT includes every possible CRM service. This makes them the best CRM software provider in the market.