OVERVIEW
When it comes to Indian businesses, converting the customers to sales is a challenging task. To solve this problem, Cratio brings result driven CRM software. CRM stands for customer relationship management. It helps in understanding the potential audience and better targeting. Cratio with its unique all in one CRM helped more than 1000 businesses achieve their goals. It is a relatively newer CRM with advanced Technology implemented. Cratio headquarter is located at Chennai.
Cratio CRM is an affordable and easy to use tool. It helps small and medium businesses achieve higher growth and improve the overall revenue. It also comes with a free demo and trial so that users can understand the working of it. Cratio is packed with features such as Lead management, sales pipeline management, Mobile CRM and many more. What appeals to users is its simple UI with ease to use functions and features. This AI powered CRM software is great for Indian entrepreneurs and businesses.
INTRODUCTION
Cratio is an unique designed Indian audience targeting CRM tool with its working location of Chennai. To make users friendlier with Cratio they have implemented a small 2 minute video of the CRM tool working. Its positive image among different platforms gained them a good audience. What's unique about Cratio is their customised pre-configured CRM software. In this Cratio automatically adjusts itself as per businesses. They have divided business into 6 types. Such as real estate businesses, B2B businesses, educational CRM etc. Users can select their desired industry and the tool will automatically adjust its working according to the selected industry.
Generally CRM softwares is tricky to use. A first time user needs time to adjust and understand the working of the tool. But Cratio tool is designed for the newers. It is available with resources so that users can familiarise themselves with working of CRM software. They have also provided video help for new users and given them the option to clear their doubts with the mail facility.
Cratio is specially designed to target the Indian customers. Therefore it is affordable and filled with important features. It comes with features like daily analysis, reports, attendance, team productivity. A business from this cloud based CRM can check the performance of the team and make necessary updates to improve its revenue. Cratio prices depend upon the plans a user chooses. It comes with a free trial and once the demo ends different packages are needed to be selected for continuing working. Since it is a cloud based CRM tool, it works excellent with android, ios, desktop. It also comes with email and sms marketing tools with social media marketing integration. With its marketing automation segmenting users and follow up is easier and quicker.
FEATURES
- Lead Management: To grow their customers and engage more with them, CRM helps collecting leads from all online and offline sources and providing it all at a single platform. It also helps in conversion of interested leads into customers by management of leads and customer follow – ups. More interested leads means more deals and opportunities. The automation of the sales funnel is then used for conversion of more business for the customers.
- Sales Pipeline Management: Cratio CRM offers the facility of managing incoming sales opportunities and tracking them across the different stages of the lead's journey until they are finally closed. Nowadays, to transition from spreadsheets businesses prefer using sales pipeline management. Sales pipeline gives an instant idea of client's customer’s status in its sales journey which helps in deciding what could be the next move and also predicts the area of improvement. It only focuses on sales which means it also measures the salespeople’s performances.
- Mobile CRM: Mobile Customer Relationship Management, empowers those functioning in the field or remote workers to utilise cell phones, to get to client information and client accounts any place they are. It enables employees to communicate with one click communication which means fewer swipes and clicks.
- Marketing: Email and SMS marketing feature helps dividing the customers into segments and sending them one-time email/SMS campaigns. The client can manage the audience by using lists, tags or segments. By using this, interested leads can be turned into paying customers. Create customer journeys using the automation builder.
- Sales Team Management: CRM provides tracking of daily activities, tasks, events, visits etc. of the field staff by using daily sales reports and GPS view. It provides mobile attendance which ensures field staff’s check in and check outs and sends an automatic visit report to the reporting manager. It also tracks field force daily attendance using GPS location.
- CRM reports and insights: By getting true insights and reports about sales or performances which helps in planning business strategies and also the outcome of those strategies.
- CRM Customization: Cratio CRM provides CRM Customization which means adding new or altering existing CRM features in order to make it better for the needs of the client's business. Customization of leads, contacts or opportunities in order to collect additional information that default forms don’t allow. It also uses existing marketing and sales tools to create such a scenario that are relevant to the client’s business.
PROs & CONs
Pros:
- Easy to Use: The CRM software is very easy to use with all the necessary CRM features available inbuilt. It does your work for you by collecting leads and placing that information in your CRM.
- Storage: You can never run out of storage as the solution is cloud based.
- Affordable: It is pocket-friendly which means it is affordable and reasonably priced and saves at least 50% of CRM cost. The company offers a free demo so the customers can test before committing to it.
- Customization: It also provides customization of features according to the client’s business and needs.
Cons:
- The support team can be more efficient. It is difficult to connect with the support team incase of need. While they have solutions to the problems, it is difficult to communicate with them.
- There are bugs in the API which increases it’s response time which then makes it difficult to work on large files.
CONCLUSION
Cratio is one of the best CRM providers out there with various features and products. They give proper learning to its users on how and what they work on through short and brief videos on their YouTube channel. Part of 1000+ businesses across India, the company is empowering small businesses by helping them with leads and growth. They provide demo and trial services too. The software is user friendly and open to customisation. The automation feature makes your work faster and easier. Connecting business to business, Cratio is like a best friend to your management and tech team, overall keeping everything in one place including all the important data from different departments. It is also available as mobile apps. Cratio’s webinars are known for their informative content and useful tips by their director Manigandan. The complete tool is your key to sales and specially in domain specific Mobile CRM software with cheap costs and good results.