Overview-
Folk is a CRM that can be defined under the concept of being Simple as a spreadsheet and at the same time, very powerful like a CRM. It is a collaborative workspace for maintaining and monitoring all of the team’s relationships. It also comes with the in-designed potential of customisation to suit the methods of any business.
Folk hits it well when it comes to stopping the wastage of time with the use of manual entries. It provides a robust mechanism for the automation of all major processes. Importing of contact profiles and searches can be made directly from social media stores like LinkedIn with the dint of a single click. The entire process is automated and it simplifies the process of importing the email conversations on folk to keep Stop wasting time with manual entries. Import contact profiles and searches directly from LinkedIn in one click. Automatically import your email conversations on folk to keep context.
Introduction-
Folk CRM was designed in the Ile-de-France neighbourhood in the French capital, Paris in 2019. The firm began as a small establishment for the furthering of the interests of its founders Jean-Yves Poilleux and Simo Lemhandez, who were interested in investing in the CRM business. The business presently has the funding of 2.8 million pounds after its revenue share recorded phenomenal growth in the years following its founding. This was the result of its meteoric growth in the CRM market.
The main feature of the software is the degree of automation it is able to provide to its consumer systems. It is designed to automatically import Google contacts of the consumer directly into Folk for its use for contacting customers and salespeople. It can be integrated with a variety of social media platforms and can be made to contact profiles directly from them like Instagram with a single click. Importing of contact profiles directly from Gmail conversations is also made extremely easy and quick owing to the integration of the CRM with the Google service branch. The system is additionally compatible with Twitter to bring contact profiles directly from its user pages. A major Google systems update recently has made it compatible with over a 1000 applications from the Google Play store. This has been made possible through their Zapier integration.
The software has provisions for the recording of notes from the contacts directly from the zoom calls. It can be made to import any important file directly into the folk systems without much hassle. The business contacts are in a constant process of automatic enrichment through Clearbit API. Folk can be integrated with calendar systems as well. It can automatically import the important business calendar events into the main database to keep informing the employees about pending courses and events.
Services-
- Easy messaging- The software fosters the beginning of potentially important business-oriented conversations with customers. This makes a mark different from the business-oriented systems of any other common CRM systems which only contact customers for the sake of their business campaigns. Folk's mailing systems can be made to integrate meaningfully with the software. This mailing system is extremely improvised and efficient and designed to handle the sending of many emails at the same time. Thus, the business management can send messages in bulk, with each message being properly customised to suit the target customers and sometimes the providers of the firm. All of this can be done without much hassle from the owner's own domain. The software also supports personalisation of the business emails with different variables, editable senders, shared templates, and more. The messages can be sent with the desired context attached to them. The entire process is also very efficient as the entire messaging is done together under one activity. This shuns the requirement of keeping records of the mailing unit as the recipients automatically receive the emails. one after the other. It prevents potential misunderstandings that can cause repetitions. The systems also display all the past interactions with the customer.
- Contact management- By the use of live interactions, collaborative comments, and Intelligent reminders, Folk paves the way for superior contact management. It uses a variety of fully informed contacts lists, pipelines, notes, and messaging, all put under one activity for the efficient handling of contacts. Folk lets the business organisation create groups to foster better safekeeping and recording of the valuable contacts. The contacts may range from important customers to crucial providers of raw materials. Each group can be made to represent an individual project or a specific group of people. When the question arises regarding the addition of contacts to groups, Folk has an equally impressive system for the very same. It provides a very efficient searching system to help cater to the cause. It can quickly and deftly skim through the business contacts, import new contacts from other saved files when necessary, or leverage various integrations with third-party services. Several integrations with Calendly, Webflow, and Zapier have already been made possible. If a business is willing to track the progress of any mission, the software also has provisions for a switch to a better-suited pipeline view. This view displays the status of all the ongoing and even future projects in one dashboard.
Pros-
- Easy collaboration- Folk makes provisions to make way for easier collaboration with other software systems.
- Automation- Like any other CRM, Folk also bases its work on automated systems. This saves a lot of time while minimising communication gaps and paving way for greater efficiency. Even data entry can be automated that saves a lot of time.
- Prevent wastage of resources- Due to efficiency brought about by automation, a lot of resources that are usually diverted to repeating works are used properly.
Cons-
- Problematic customer service- The system can be choppy at times. The contacts are expected to be uploaded quickly after the initial installation of the systems. However, multiple cases have emerged when the above has not happened.
- Focused on the wrong person- Folk can be too based on the needs of the sales manager than actually helping in sales. This can make the entire process very meaningless while guaranteeing poor returns.
Conclusion-
Folk provides a multitude of properties that businesses run after. It provides suitable extensions for Zoom meetings and a browser extension that can be used to integrate properly with LinkedIn and Gmail. Each group is designed to be highly customizable and meet the requirements set by all customers from time to time. The Users thus are empowered to add columns, filters, and order contacts while adding some much necessary logic and meaning to some fields.
It also provides some of the finest software integration for all businesses. This is the process of bringing together the various types of software subsystems that function often independently under a business. This process is crucial for the coordination of resources that can be used to design a unified single system. It can be used to support a potential migration from a legacy system to a new database system that includes an efficient cloud-based data storage system.