Overview-
Groundhog is a CRM software meant for simplifying the processes of a business. It bases its work on market Automation and flexibility through the automation of crucial and important policy-making decisions and actions of the firm. It has been noted to be a CRM designed for smaller agencies that are interested in forwarding their work and functioning through WordPress.
The process of working as outlined by the CRM is by complete and total automation of the company's working. They design funnels and email campaigns that are then sent to prospective customers to yield sales. One major feature that separates the CRM from other contemporaries in the market is the emphasis it puts on WordPress as an efficient means of propagating business. This emphasis on WordPress makes it one of its own as it creates a separate unique database for the governance of the company's functioning. It also revamps the main control centre of the firm.
Introduction-
The process of the installation of the basic Groundhog software is simple and can be divided into five steps. It only works with those people who already work on WordPress or have a site or domain on WordPress. The primary step is the installation of the Groundhog software on the WordPress site. The WordPress is compatible with the software and should easily accept it. The next step is the completion of the basic payments for the software usage. Groundhog is not a free software and needs a payment in the beginning. After the initial payment is completed, a second installation has to be provided to a third party for the integration purpose. Groundhog has to be integrated with the unique business system and environment to be of any use. You may need the services of a developer or can be self-completed if you have the necessary skills meant for the task.
Groundhog makes the entire integration process relatively easy. It has options to support the quick and efficient installation of the features that are important and sought after. They can be chosen easily. They also allow the users to choose their preferred lead templates. A default template can be chosen or a new one is built from scratch as per the requirements. This feature can be extended to Abandoned Cart Reclaim, Webinar Registration, Lead magnet download, and Long term nurturing of assets. They also support a feedback support and welcome series for new users. A very big advantage provided by this software is by improving the communication skills of the business. They actually make email typing and planning several times easier with their drag- and-drop email editor that helps them to edit emails on the go. It helps them design their preferred emails within a minimum required time and hassle. This customisation promotes the smooth running of the firm.
Services -
- Contact Management- For any business, keeping track of its contacts is an issue that has to be addressed. These contacts include those of customers as well as the suppliers and important people for the firm's growth and development. Groundhog has an inbuilt system to address this huge overload of information that a firm faces often. The management system is very user-friendly and allows the management of the contacts from within the WordPress admin dashboard. They perform the work of a contact manager online. An online contact manager is a software program that performs all the functions related to proper contact management for the business. It makes provisions for the easy storage and finding of the important contact information for the businesses. This information can vary in complexity and may include the names, addresses, and telephone numbers of the prospects of the firm. The first step is the proper insertion of the data in a secure folder. Groundhog does that by promoting the safe keeping of data in a safe folder managed from a data centre. Several firewalls guarantee the protection of sensitive data for the firm. The software is also extremely contact-centric and is believed to be very flexible to cope up to the requirements of the different businesses. This helps in promoting a very integrated approach to the important process of tracking all contact information pertaining to the business. It also takes into account the communication activities of the firm. When linked to contacts, the software automatically supports the designing and sending of important data related mails and communication data.
- Advanced Search Filtering- As many businesses face an informal overload nowadays, it has become extremely important to devise a system that is able to plough through the massive amounts of data in minimum time. For this, Groundhog provides some advanced Filtering options. Through it, the employees will be able to search for any type of data that is stored in the database. This data is the combination result of several inputs given to the database from different plug in sources. This is a very flexible CRM search system that is developed to handle the pressure from the data. They work by narrowing the scope of a search query and working on eliminating irrelevant information. All of these help in decreasing the cluttering of data in a single database. It also helps in bringing a meaningful existence to the firm.
Pros-
- Direct extension of WordPress- The Groundhog is an extension of WordPress which on its own is a very helpful and easy domain-building site. It makes the initial basic designing process very easy and entertaining.
- Easy customisation- The software can be customised to meet the requirements of the company. This promotes easier integration.
- Customer support- The customer support system is robust and can be relied on in times of emergency. The staff is dedicated.
Cons-
- Cost- Like many other CRM, Groundhog is extremely expensive for many small businesses. It doesn't have a free trial. This means that many businesses don't get a chance to try the software first.
- Difficult to use- Groundhog comes with its own set of challenges that includes difficulty to use. This means more investment in training of employees.
- Still developing- It is still very much in the developing phase. This means that it has limited flexibility and range.
Conclusion-
Groundhog is a very extensive system software that is very flexible and has the ability of providing some of the best possible aid to companies regarding management. It makes several processes much easier like importing of images, links and content from the main business website and transferring them to the main database in WordPress.
Groundhog comes armed with a variety of different top-notch features. They help in improving the functional efficiency of the business system while celebrating the consumer demand and requirements. They help understand consumer behaviour better that culminates in the business preparing better strategies for their customers. It leads to improvement of sales and better conversion rate of leads.
A major area of focus for the software system is in marketing. It helps in optimising the marketing department of the business such that it is more extensive and to the point. It is also very transparent regarding information regarding marketing such that the owners get the full picture of their firms performance.