Overview-
InfiniteCRM is one of the fast-paced CRM solution providers in the globe. The solution is designed to empower companies to achieve very high levels of precise management in all business-related aspects like marketing, customer care and call centre processes while integrating properly within a single customer database all the important and necessary corporate information assets to foster better monitoring of crucial technical data. It helps in making all the important data more easily and quickly accessible.
Infinite CRM owing to the vast variety of features it comes with has become the ideal instrument for the management of the various different phases of the sales process, beginning from the lead generation, to customer acquisition and post-sale follow-up. These facilities are available not only in multilingual versions to support clients across the globe but even to ensure a simultaneous usage of the stored information in different languages. The application of Infinite CRM appears as a true portal easily accessible from a web interface which complements its capabilities in terms of the flexibility and potential.
Introduction -
InfiniteCRM was founded in 1992 in Italy as one of the first firms to focus on the then-growing market of Customer management software. It is very easy to install and can be implemented equally deftly while its design is flexible enough to allow complete integration with other IT platforms like ERP and management software including all varieties of corporate softwares.
One advantage of using InfiniteCRM is that it helps users and operators find out and understand about the channel that can be the most effective solution for their agency. The prime intention is to control the marketing departments of a firm. This is achieved by voracious outbound campaigns focussing on enabling the different types of communication both online as well as offline. It varies from chat, telephone, email, SMS, fax, mobile apps and social networks.
The InfiniteCRM plus has certain high-level features that makes it a real wannabe in the CRM world. The WEB, it boasts of has a multilingual portal or iWeb that is dedicated to the purpose of self-service support. To focus on the support platform and make it more influential and capable, InfiniteCRM provides real-time support and proactive dialogue which are pre-inserted into the native integration with the help of the Engagent platform which is famous for providing world-class self-service support.
There is an extremely integrated and robust email channel dialogue system that works with the CRM console. This facility is coupled with automated email sorting and is able to reply automatically to all work-related emails when kept in the self-service mode. Infinite CRM is also extremely compatible with Mobil forms beyond PCs. All of this has been made sustainable by its iWeb HTML5 interface. The highly capable Web and chat support functions are also available on the mobile devices for providing better customer care and regular marketing and sales notifications. The pricing starts at a base value 149 American dollars for 5 members.
Services-
- Sales Force Automation- Sales Force Automation or the SFA was planned to support the concept of quick and deft closure of all deals and sales with the least effort and trouble to the customer. It is designed to provide effective and highly efficient handling of user account management, integration of firm activities, preparing of ToDo lists, listing of offers and commercial documentation by using the best and most robust association of instruments available to help in automation of the company's various marketing office activities.
- Marketing- In the modern age, marketing has become a very important tool for all businesses aiming to grow and expand their customer base and sales. Marketing is defined as the set of all the activities that are needed to promote the product and increase all the sales.
- Call Centre - Many of the businesses often report a recurring problem of a severe data barrage that results in a communication gap between information input and data management. The Call Center LOB application aims at solving this defect by fostering perfect synchronisation between the telephone and data management wings of a firm. This helps the company to capitalise on the contacts and achieve very successful marketing campaigns.
- Customer Care- With increasing competition, providing high levels of customer care may become the only discerning factor between a successful company from its failing counterpart. This is done by meeting the standards placed by the customers while providing the best services possible. The Customer Care LOB of InfiniteCRM offers the creation and management of assistance requests arriving from diverse channels, including online agents like email, telephone, and Internet as well as offline ones like mail.
- Outlook Add in- This wing of the CRM services permits the information stored by InfiniteCRM in its database easily available on the Microsoft Outlook platform which can also be availed while in offline mode. This guarantees a continuous synchronisation of important appointments, contacts and emails that bombard a firm regularly. This increases the efficiency while decreasing the workload on the firm.
- Advanced Reporting- The preparation of detailed reports is important to gauge the development of the company. The reporting feature of InfiniteCRM not only aids in report preparation but also, in bringing out the detailed outlook from the report to understand the business better. In-depth analysis of all the information recorded in the iCRM is provided to facilitate business planning. This is augmented by the option of setting up navigation functions between different data sets to find out the best strategies of the marketing department. It also manages the automatic and consequent dispatch of detailed information to the subscribed service users.
Pros
- Detailed roadmap- The CRM has a very detailed roadmap of the various features that is available on the platform. The procedure is extremely simple and the user doesn't have to beat around the bush to learn more about it.
- Easy use- InfiniteCRM is designed to be understood easily by any person with moderate experience in the field. This reduces the time needed for imparting training to the employees.
- Affordable - Compared to other CRM software it is very affordable. The pricing plans are very reasonable when compared to other CRMs in the market.
Cons
- No reminder system- InfiniteCRM does not have a proper reminder system or even an alert system. So, keeping tabs on the completed work becomes difficult making it cumbersome to calculate the real-time progress.
- Poor integration- It has a poor record of integration with other teams. This limits its use to a select few systems only.
- Relatively new Despite having a long history, InfiniteCRM is still in the development phase with new features coming at regular intervals. This means constant updates.
Conclusion-
InfiniteCRM manages to connect all business processes by managing and monitoring all the key workflows of a firm. This is achieved within a single robust application. Processes like document arrangements, proposals and activities are also made available for mobile devices along with PCs.
It fosters better and more efficient internal communication systems along with securely shared documentation, information and data that gives everyone associated with the company a clear visibility of the individual activities and the important customer information related to the company.
It helps capitalise on the variety of recorded data available for providing effective marketing strategies and tools. These are better poised to satisfy the customer's needs and requirements as they are derived directly from the surveys.
Overall, Infinite CRM is an efficient and important tool to improve the governance within the company hierarchy. It gives data about the sales, and service quality and also allows to quickly identify any glitches within the chain to seek out profitable customers and specifically aim at their needs to maximise sales and achieve development goals. The company base can then be expanded to include others.