Overview-
The ITISL CRM solution has taken the CRM market by storm. It has managed to increase the competition and raise the bar to such an extent which is far beyond the offerings of the present-generation technology hosted by the solutions.
Customer relationship management or CRM is described as a process in which a business or any other organization monitors and takes steps to improve its interactions with customers. The process depends on recording large volumes of data and preparing an analysis of large amounts of information regarding the market and customer actions.
ITISL, like any other CRM system, works by compiling data from a variety of communication channels, including the company's main website, telephone, email, live chat, and social media. They empower the businesses to understand their target audiences better and simultaneously prepare a detailed strategy to best cater to their needs, thus managing to retain customers while driving sales growth at the same time.
Introduction -
ITISL CRM Solutions is an extremely modernised and comprehensive software company that specialises in furnishing top-edge management software to interested business corporations. The businesses range from small to enterprise-level organisations with a huge scale of operations.
ITISL CRM Solutions traces its history back to the year 1996 when it was founded in Mumbai, India by its visionary founders who wanted to create a robust customer management engine. Today, it has over 50 hard-working employees who took day and night to help realise the dreams of its founders. Some of the top sought-after services it provides include Contact and Account Management, Opportunity and Pipeline Management, Task or Activity Management, and Territory and Quota Management amongst others.
A CRM may find implementation with past, present, or customers displaying potential for becoming a future target market. Broadly, the software includes all the concepts, procedures, and rules that a corporation has to follow while communicating with its consumers. It facilitates different types of communication ranging from direct contact with customers, like sales and service-related operations, sales forecasting as well as presenting a detailed analysis of consumer patterns and behaviours. The analysis of customer behaviour is designed from the company's point of view focusing on the aspects the customers must work on to improve its function and sales.
One standout feature of this group of software is desktop management ability. Desktop management is described as the process of systematic management of all the computer groups composing an organisation, including desktops, laptops, tablets, and other end-user computing devices. It is a part of a larger field of systems management, that includes all of the IT systems and services that are required by an organisation to guarantee its survival. The major functions include the installation, moving, or changing of a virus while providing spam protection and remediation.
Services-
- Partner relationship management - Partner Relationship Management or PRM refers to a combination of the software, the constituting processes, and strategies that are utilised by companies during the process of streamlining of business processes in cooperation with the partners who sell the product in the market. PRM systems are very diverse and can be either web- or cloud-based which can be equipped with a partner portal, customer database, and other tools that facilitate the companies and partners for the easier management of leads, revenues, opportunities, and sales metrics. These systems can also be used to track inventory, pricing, discounting, and operations. Many of modern-day companies have shifted their reliance on partner companies for the hassle-free selling and transferring of products on their behalf. This composes an important part of the channel strategy that is often used in addition to or in place of using a direct distribution channel. The indirect channels may be composed of value-added resellers, retailers, consultants, managed service providers, systems integrators, original equipment manufacturers or even independent software vendors. Having a very robust partner relationship management system in place greatly aids the channel managers in streamlining of all the partner sales processes while attempting to minimise the duplication of work and documents within the business. A successful PRM also helps in the creation of collaboration between the dealers, vendors and channels while fostering a profitable relationship between the different shareholders that can move forward healthily having the necessary potential of a long lasting relationship.
- Opportunity & Pipeline Management- Opportunity management is defined as a process of identifying business and community development opportunities that can be used to implement, sustain or improve the local economy. It is a collaborative approach aimed at wholesale economic and business development. The software monitors the process focussing on the tangible outcomes. Opportunity management of the business processes results in interesting and motivating projects that help in improving the teamwork between the different groups working under the organisation. ITISL divides this feature into three major components like generating ideas, recognizing opportunities, and driving of the possible opportunities. Sales opportunity management is one important point that aims at the tracking of all opportunities for the potential of Ground breaking sales across the pipeline while guaranteeing their conversion into recurring revenue. The perfect opportunity management tool can effectively bag crucial business opportunities. It is achieved by fostering connection with the right people, and by the quick gathering of all the necessary information to help close deals with maximum efficiency.
Pros
- Ease of integration- ITISL is a software that supports the efficient integration of daily business operations with innovative reports. The entire process is extremely easy and requires limited training.
- Different types of dashboards- The system offers different types of dashboards fusing 2D and 3D dashboard styles to promote the CRM facilities. These come with their associated dynamics that help augment the process.
- Hassle free- The system fosters efficiency as straight forward decisions can be easily made by a glance at the KPI dashboard. Time spending on the analysis of diverse reports is prevented by a single comprehensive report.
Cons
- Too boring- The eternity of graphs and charts that greets the reviewer is extremely boring while the resulting information overload can be devastating on the strategy planning team. More real life model templates are needed.
- Complex at times- Even though the design is simple, certain features can be a problem for new time users causing communication gaps in the channel.
Conclusion-
Every business is able to generate leads. However, the future of the business lies in the capitalization of the leads as otherwise they will not be able to bring home their hard earned revenue. Also, the leads require nurturing to ensure maximising of profits. ITISL helps firms achieve this level of efficiency. They help to gather leads followed by their proper nurture guaranteeing a relatively high conversion rate into deals. The all important stage in between identifying a lead and closing the deal is termed as "opportunity" which is well managed by the software.
It's considered important to invest in a software that is able to work within the existing range of actions and able to provide the necessary support and training to workers that is believed to be crucial for the implementation of any CRM. On the other hand, a highly comprehensive and successful PRM software helps create necessary collaboration between the different departments of the firm to allow the company to work as a well oiled machine.