Overview - With the ever-widening corporate world, it has become a daunting challenge for many businesses to connect and manage every one of their customers. Most businesses consider customers to be their God and fashion their business strategies to suit their particular requirements. Thus, every single customer is important to a firm and the owners try their best to ensure that every one of them is perfectly catered to and that they go home satisfied. For any business, this has become an increasingly troublesome issue as it's often impossible to connect with customers on a personal level owing to the stretched command System. That is where Sage CRM comes in. The group has developed several wise techniques to ensure that every customer has a happy relationship with the business.
Introduction - The Sage Group plc, widely known simply as Sage, is a Britain-based multinational enterprise software company that traces its history back to 1981. Headquartered in North Tyneside, England, it has enjoyed a quick rise up the ranks to become the UK's second-largest technology company as of the year 2017. Globally, it enjoys the distinction of being the world's third-largest supplier of planning software for enterprise resources. It is also the largest supplier of small businesses and enjoys the trust of its staggering 6.1 million customers worldwide. It has got its branch offices in 23 countries across the globe including the likes of China, the United States and Canada. The firm was created with the aim of developing a robust software for estimation of accounts of small businesses.
Sage is designed to work in close cooperation with the owners and stakeholders of the company and provides a variety of pre-made options to choose from. Being a Sage customer allows oneself to opt from several fully integrated modules. These focus on various parameters like Sales, Marketing or even business Service ofas per one's requirements. There are several varieties which are expected to cover every customer relations problem that a business could face. Sage would then help the business owners to find the exact stage of development of their businesses through a series of tests and sales data. After the preliminary evaluation, it will become more logical and sensible to make informed business decisions about the future of the business. This will help to create confidence while proceeding with the business plan. For every savvy businessman, it has become a challenge to fully understand the needs and requirements of the target customers. Sage will employ data from several hundreds of customer surveys to find the exact deficiency in the company's services and the requirements of the customers to create a master plan for the company. This will help businesses to deliver an exceptional customer experience bolstering customer retention rates and aiding in meteoric revenue growth.
Services- Sage provides a variety of top-notch services to its customers in their quest to be successful in the business world. Here are some of those-
- Collaborate effectively- For many companies employing teams while working, it has become a coordination nightmare with several groups working independently of others thus compromising work efficiency. Sage helps to avoid duplication of work by individual groups by improving connections within the company and empowers the teams to work faster and more efficiently with maximum utilisation of employee potential.
- Accelerate team performance- With the dint of hundreds of sales information, Sage will allow businesses to better equip their salespeople to sell more efficiently and smartly.
- Icon of an ascending graph- Every business aims at maximising its revenue uptake from sales yet many a time, due to problems, a lot of unnecessary losses occur. Sage helps businesses to bring home increased revenues through better prospecting, marketing and selling especially for businesses that are yet to make their mark in the Global markets.
- Icon of a bar graph- Sage also, gives its customers the advantage of real-time insights on customer and sales potential to help in healthy and logical predictions of profits. It aids in retention & growth within a target customer’s base, by implementing better and advanced data & process service design.
- Icon of a certificate- This icon aims at improving the prevalent business processes to maximise work efficiency. Sage CRM prepares better and more rational insights to help businesses in their decision making process. It helps businesses get aware of realistic market expectations and prepare a game plan in accordance with it.
- How CRM can help your business deliver an exceptional customer experience- Customers, nowadays have become very demanding, asking for a quick sales system to save their time. A Sage CRM solution helps businesses make the process less cumbersome by simplifying the sales procedure, shortening sales cycles, and making the most of every sales opportunity. All of these are crucial for customer satisfaction and necessary to bring back customers to maximise sales.
- Targeted and precise marketing - Nowadays, with such a huge and dynamic customer base, it is important that product details reach the target customers among the whole group. Sage achieves this by finding customer information from their databases, looking into their preferences for upcoming campaigns and sending targeted email marketing campaigns. It also provides a robust system for tracking the sales via online marketing. After customers place orders for the products or services inspired by these marketing campaigns, the business owner can utilise a live tracking system on these orders using an advanced business management system like Sage 200.
Pros-
- Constant updates: Sage CRM manages to stay updated and reliable in its industry through the regular release of new updates. It also releases informative videos on its YouTube channel about the recent updates in its functioning to keep the customers informed.
- Drag and drop appointment calendar: Sage has a calendar, where one can comfortably store their business appointments as remainders. It thus fosters better scheduling.
- Varied business solutions: The main advantage of Sage CRM is that it offers dynamic software solutions for startup costs along with budgeting, invoicing, accounting, HR, inventory management, supply chain management, and business intelligence. It performs a bulk of the things that many startups get wrong.
Cons-
- A limited selection of applications: Unlike other solutions by CRM, the Sage CRM program has a narrower application range. It happens because the software suffers from a very limited compatibility.
- Slower customer support: The Sage user's customer support can be an extremely tedious process depending on the problem.
Conclusion - Thus Sage helps businesses grow from a number of perspectives. Extending from maximising Sales, advanced Marketing, and Service modules to a fully integrated and informed CRM, the firm helps expand the power and control of the Sage Business Management Solution right across the business. Its main job is to furnish business associations with trustworthy data on which to base their decisions and market policies. It aids in making informed business decisions. Sage also penetrates deep into the working system of the company by helping in the micro-management of the individual work groups at the ground level. It motivates the teams to work harder and helps them to accomplish more through proper coordination of their activities. Another revolutionary feature of Sage CRM is their calendar screen. The icon is built to track marketing campaigns with support from MailChimp and Sage CRM. Based on the latest customer information furnished from the ground level, one can send email campaigns in MailChimp and track them with Sage CRM, thus helping to drive the growth curve upwards.