Overview -
The Fish Tank specialises in creating sustainable and meaningful Sitecore experiences. They collaborate with Sitecore to create world-class websites and realise super-performing omnichannel solutions for every Sitecore product.
They aim to maximise the returns on investment of customers by helping them in the maximum capitalisation of Sitecore features. It covers all actions like transferring to Sitecore SaaS, creation of the ground-up of new strategic builds and important projects as well as support work.
The operating procedures are planned to be a personable and potentially agile approach that is renowned amongst the Sitecore community for conceiving and assembling innovative solutions that assist the users in their recurrent fight against complex and daunting development problems and help achieve their strategic goals every fiscal year. It doesn't matter if the customer is after a formidable team intended for a long-term project, a relatively simple Sitecore upgrade or perhaps a person or a guide for quality wisdom in times of emergencies and support work, the Fish Tank has all of it ready for departure.
Introduction -
Founded in 2001 in Denmark, Sitecore was conceived as a customer experience management company with the key aim of providing quality web content management along with marketing multi channel automation software. The beginning of Sitecore can be traced back to 1998, in Copenhagen, when the alumni of the prestigious University of Copenhagen comprising the likes of Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert collaborated to create the Pentium A/S. The Pentium A/S was designed to be a systems integration company focussing on stamping websites with foundations on Microsoft technologies. As the building of websites required the abilities of a capable developer, Thrane and Christensen designed and patented a group of procedures and guidelines for the foundation and management of websites and tactically converted their new invention into a unique integrated content management system.
In 2001, Sitecore was given the identity of a separate and independent business entity that initially had made a mark by selling content management systems in the Danish market. After many years, the company has now distinguished itself as a global supplier of customer experience management software. This software is designed primarily for catering to corporate marketing departments and marketing service providers.
The Sitecore team is composed of some of the biggest talents in the department including some Sitecore MVP winners across several departments like the Ambassador, Strategy and Technologies genres.
Some of the high-flying Sitecore Products include the XM Cloud for providing Sitecore CDP & Sitecore Personalisation, Sitecore Content Hub, Sitecore Send, Sitecore Headless and the Sitecore XM & XP.
The Fish Tank is neither a huge consulting firm nor is it a flimsy agency. They are more about focussing on consistent results with organised efforts. This is possible due to unprecedented dedication exclusively to Sitecore designs and undue pressure to achieve client happiness augmented by a decade of precious experiences
Services-
The main services provided by the firm include Strategic Projects, complete or partial Marketing Automation, the building of superior Infrastructure, helping in Sitecore Audit as well as Sitecore Support. Let's check a few out-
- Sitecore experience manager(XM) cloud - The Sitecore Experience Manager Cloud is expected to provide unsolicited support to the customer business. It is designed as a cloud-native CMS expected to be in a constant process of evolution with the changing business environment. It aims at creating memorable business experiences that are delivered at lightning-fast speeds and designed to impress every customer with its punctuality. It helps empower the development teams by equipping them with the most contemporary JAMstack frontends and development tools to augment the agility and freedom of the group to design the site as per requirements.
It helps in improving the content and commerce management of multiple sites to a higher level while incrementing the speed of marketing manifold. Sitecore Experience Manager Cloud thus helps at building sublime digital experience platforms by the dint of composable architecture.
- Sitecore customer data platform(CDP)- The Sitecore Customer Data Platform records several years of customer actions and beliefs. It then helps to combine them to act as leverage of customer data beyond a pool of touchpoints for the successful delivery of targeted experiences. The keywords for this element are Capturing, unifying and exploitation of omnichannel customer data to be able to search, serve and still be relevant to the past customers.
The person icon with a blue background helps provide a 360-degree view of the customers buying actions and habits. Another icon marked with a Sharing symbol with a blue background guarantees a One on one experience to categorise data with common behaviours, attributes and transactions forming a common basis.
- Sitecore Personalize - Often it's hard to prepare a good sales plan, especially with the noise of conflicting news. This sales element cuts through the lullaby with a revolutionary 1 on 1 marketing strategy. It provides superior personalised customer experiences that are becoming the accepted standard in the prevalent digital era. Sitecore Personalise is developed as a part and parcel of an assortment of SaaS-enabled products prepared in a headless composable architecture. This artificial intelligence-based platform ensures a constant delivery of consistent engagement to the target audiences irrespective of the channel and helps it integrate into the stack.
They aim at connecting with deeply personalised experiences. The solution helps at delivering a 1-on-1 digital engagement thus preparing potent next-level customer experiences that helps in building trust and in the creation of lifelong customers who become brand ambassadors in society.
Pros-
- Education technology - The Fish tank has designed an amazing SMART’s technology that helps empower teachers, students and collaborating groups to learn and combine their efforts in creative ways to augment their learning outcomes.
- Power icon with a blue background- This icon is made for proper Artificial intelligence decisioning. This decisioning employs the provided data to help design strategies and marketing plans that help in reaching required goals.
- Analytics icon with a blue background- This icon is meant for deeper analytics and insights into the project. It helps get better acquainted with the realistic prospects and in the utilisation of the data to help in improving the customer experiences.
Cons-
- Cost - This technology is believed to be one of the most expensive compared to its other marketing rivals.
- Support - While normal maintenance is available, a 24/7 Priority Support applies an extra charge. This is big as the priority support can solve problems quickly within an hour while the normal support may take as long as a day.
- Transition process - It provides too many options which may be a problem for developers.
Conclusion -
Thus, Fishtank is an improvised technical site that helps in building a high performance, providing digital strategies and options that can create compelling user experiences, improve sales and remain relevant in the ever-changing customer world. They build lasting Sitecore experiences by designing modern marketing automation campaigns that perform with exemplary excellence and aim at delivering a connected and meaningful experience for the organisations as well as their customers. This is possible only by proper integration of available facets with other external platforms.
This is possible by capitalising on a deeper understanding of customer data obtained across all touchpoints.
It also helps in the provision of customised results. It is a means of speed and greater utility for the organisation. It allows the staff to deflect the customer orders faster and also, to provide a fastidious and robust experience. The artificial intelligence is supreme and provides the most customised results while making the most state-of-the-art searching available to the commoners.